Following brand standards when producing promotional materials and using the GRCC logo is crucial for maintaining consistency and credibility.
Brand standards ensure that all communications reflect the institution’s identity, values and messaging cohesively, reinforcing its reputation and fostering recognition among its audience. Consistent use of the GRCC logo across various platforms helps build brand recognition and trust, while also safeguarding against unauthorized or inconsistent representations that could dilute the brand’s impact.
Adhering to brand standards demonstrates professionalism and commitment to quality, enhancing the overall effectiveness of promotional efforts and strengthening the institution’s brand presence in the community and beyond.
Logos
The brand logo is used to promote and identify GRCC. It should be used with supporting design elements that coordinate with other materials college-wide.
The brand logo should be used on promotional literature, brochures and flyers, publications, posters, classroom materials, certificates and all other printed pieces that represent the college. It should also be on T-shirts, presentation templates, surveys, videos and merchandise.
Full Logo
For materials intended for outside audiences that may not be familiar with GRCC, the logo with logotype should be used, unless Grand Rapids Community College is spelled out elsewhere in the material. This is to make sure that the GRCC is not confused with any other institution or organization.
Logo with alternate logotype
In instances where legibility concerns or size constraints exist, this version of the full logo may be used.
Download logo with alternate logotype
Logomark
Use of the logomark without the clarifying logotype should be restricted to materials targeting internal campus audiences and broader marketing campaigns.
Lakeshore Campus logos
Our Lakeshore campus has its own logo that reinforces its connection to the college’s brand, while highlighting the unique resource it offers Ottawa County residents.
These logos should be used on materials promoting the programs and events at our Holland campus. Chose the version that best fits the composition of the design, keeping legibility in mind.
Download Lakeshore inline logo
Download Lakeshore inline stacked logo
Department and program logos
GRCC is comprised of many academic and operational departments and programs. Together, these diverse groups work to provide an unparalleled higher educational experience. To reinforce this collaboration, all department and program logos follow this standard format.
The Marketing and Communications department will create new department and program logos as needed. If you need a copy of your department or program logo contact the Marketing and Communications department at marcomm@grcc.edu.
Athletics logos
GRCC Raiders logo
The GRCC Raiders logo is a logotype design created for Grand Rapids Community College’s Athletics program. It is can be used in promoting the program, and on official team uniforms, practice wear, apparel and gear for the college’s athletics programs.
Stacked
Download GRCC Raiders Logo Stacked
Inline
Download GRCC Raiders Logo Inline
Raiders-only
Team logos
A secondary logo, with the team name underneath, has been created for similar uses for official college sports teams.
Only approved unaltered GRCC Raiders logos provided by the GRCC Communications Department may be used — do not recreate the logotype design. Do not combine with any other marks, graphic elements, or words.
GRCC Raider logo on uniforms, practice wear and apparel
The logotype GRCC and Raiders should not be separated unless the separation is for corresponding pieces of an official team uniform which will always be worn together.
Color
The official colors of GRCC Raiders are PMS 294 blue and PMS 116 yellow. When the logo is placed over darker colors the logo has alternative versions in white/negative.
Size
The minimum size in which the logo should be used is one inch wide for legibility.
Specialty applications
Specialty applications of the logo (mugs, bumper stickers, T-shirts, decals, etc.) must be approved in advance by the GRCC Athletics Director or the Communications Department. Specialty application artwork must be created by a graphic designer in the Communications Department unless approval is given by the Executive Director of Communications.
The College Seal
The seal of Grand Rapids Community College is not for general use. It is reserved for diplomas and certificates, materials relating to commencement, the board of trustees and the office of the president.
Our colors
Brand colors are vital to GRCC as they serve as visual identifiers that evoke the institution’s identity and values. Consistent use of these colors across various materials fosters recognition and reinforces brand association in the minds of the audience. They help establish a cohesive visual language, enhancing brand consistency and credibility. By adhering to specific brand colors, GRCC ensures that its communications remain distinct, memorable and aligned with its overarching brand image, ultimately strengthening its presence and impact within the community.
GRCC Blue
PMS: 294
CMYK: 100, 74, 0, 45
RGB: 0, 48, 107
HEX: #00306B
GRCC Yellow
PMS: 116
CMYK: 0, 10, 98, 0
RGB: 255, 221, 0
HEX: #FFDD00
Our fonts
GRCC’s brand fonts play a crucial role in conveying the institution’s identity and maintaining visual consistency across all communications. Consistent use of specific fonts helps reinforce brand recognition and professionalism, ensuring that all materials reflect GRCC’s values and messaging cohesively. By adhering to brand fonts, GRCC creates a unified visual experience for its audience, enhancing readability, credibility, and overall brand impact. These fonts serve as a distinctive element of the institution’s identity.
Frutiger
This typeface, originally designed in 1976 by Adrian Frutiger, is GRCC’s standard font for printed materials and any other application, when possible.
