Grand Rapids Community College is dedicated to breaking down barriers and making college education both accessible and affordable for learners of every age and background. Our programs are tailored to meet the evolving needs of our diverse communities. To amplify our reach and engage more prospective students, we are excited to launch our latest marketing campaign. This new campaign is more than just a series of ads; it is designed to highlight the transformative impact of our institution on our students and how our mission is to help them reach their goals and dreams.
Campaign Details
The campaign, under the theme of “Together, We’ve Got This,” is designed to resonate with prospective students and their families by showcasing the unique strengths and values that define GRCC.
- Tagline: “Together, We’ve Got This” is not just a tagline; it’s a promise and a rallying cry. It encapsulates our belief in the power of community and collective effort in achieving personal and academic success. GRCC is here to help a student every step of the way. No one goes on their educational journey alone.
- Visual Identity: The campaign features vibrant and engaging visuals of current students that illustrate the diverse and dynamic experiences at GRCC. From inspiring student stories to dynamic campus scenes, the imagery reflects the vibrant programs and opportunities available here.
- Channels: Look for our campaign across multiple platforms, including billboards, television, streaming services, digital ads, print ads and more. Messages are in English and Spanish and each channel will bring those messages to life in unique and engaging ways, ensuring our reach is as broad as our vision. The two television spots can be seen on YouTube - “Together, We’ve Got This.” and “You Imagine It, We Make It Possible.”
Campaign Objectives
What sets this campaign apart is the depth of thought and creativity invested by a cross-departmental team. Through this campaign, we aim to achieve several key objectives:
- Increase Awareness: We want to broaden awareness of GRCC’s unique offerings and the transformative impact we have on our students.
- Enhance Engagement: By showcasing our values and strengths, we hope to engage more deeply with prospective students and their families, making them feel a part of the GRCC community even before they step on campus.
- Strengthen Connections: We aim to build stronger connections with our current students, alumni and the local community, reinforcing the sense of pride and belonging that defines GRCC.
Campaign Launch
All of us at GRCC are filled with excitement and optimism about the future. “Together, We’ve Got This” is a reflection of our commitment to supporting our students every step of the way. We look forward to sharing this journey with you and seeing how together, we can help students achieve great things.