October 31, 2024
If you did a quick “man on the street” survey, you would probably find that most people have a basic understanding of what a bachelor’s degree is and how to get one. A large percentage of people would also know what an associate degree is. But ask them about a credential or certificate, and they might give you a bit of a blank look. That’s unfortunate, because credentials and micro-degrees are a growing trend in education.
Grand Rapids Community College has adopted the practice of granting certificates because it benefits students as well as employers. GRCC currently offers nearly 50 certificate options.
“A certificate is somewhat similar to a minor in terms of its purpose,” said Sheila Jones, provost and executive vice president of Academic and Student Affairs. “It indicates that someone has a concentrated skill in a specific area. Most of our certificates require approximately 25 credits and can be completed, on average, in one year.”
Why would a student choose to earn a certificate?
“Sometimes a certificate is part of a larger degree,” Jones said. “For example, a student pursuing a computer science degree might choose classes that also yield an Artificial Intelligence (AI) certificate. This means that the student has focused on AI as part of his or her overall education.”
However, that’s not the only use for a certificate.
“Many people come to GRCC because they need to acquire skills in a particular area,” Jones said. “For example, someone who works in manufacturing may be asked to take over quality control, regardless of whether he or she has specific training in that area. Our quality certificate can provide the foundational knowledge needed in this specific area.”
Certificates have other applications as well. They can be a wonderful way to explore career trends or focus areas. They can be a stepping stone between a bachelor’s degree and a master’s degree. They could be a way to upskill in a particular skill area. A certificate can also provide a quick route to an entry-level job.
Employers who understand the meaning and value of certificates have a leg up in the recruitment and retention game.
“Many of our certificates are offered in high-growth, rapidly-changing fields, such as technology, health care or manufacturing,” Jones said. “Employers can utilize the certificate program to quickly educate employees in a particular area with cutting edge knowledge. An employer who offers tuition reimbursement can help employees plan for job growth by enhancing their skills. This will help with overall employee retention.”
Jones encourages employers to carefully evaluate the requirements when they post job openings.
“Requiring an associate degree or bachelor’s degree can be somewhat reflexive,” Jones said. “But many jobs, especially entry-level positions, may not need all those skills right away. Someone with a computer support technician certificate or welding certificate, for example, might be a perfect fit for an entry level position. Then that individual can grow and take further classes while building a career path. This approach can help employers broaden their pool of applicants.”
To learn more about GRCC micro-credentialing options, visit our See Programs webpage and search “certificate.”
This story was reported by Julie Hordyk.