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A collage of brochures available to the public at GRCC

College Identity Guide

The GRCC Brand

Our primary objective with this Identity Guide is to secure and strengthen our distinctive position among institutions of higher learning. It is essential, therefore, that all of us thoroughly understand our current brand image and our value propositions and that we articulate them in each and every communication.

You've heard the words that describe GRCC: seamless transfer; faculty with industry practice; state-of-the-art, flexible and online learning options; honors, study away and experiential learning courses; and business partnerships to develop tomorrow’s workforce. These core characteristics, or key attributes, distinguish GRCC among all other area colleges and universities - we offer an education that rivals top michigan colleges and prepares people for their next steps.

The guidelines you'll find here help us align all our promotional strategies and communication so that GRCC holds a clear position in the minds of our many publics. We want to pull all of our programs, services and other efforts under the umbrella of the college's successful brand.

Your knowledge of our core strengths and your dedication to maintaining our GRCC brand will take the arbitrariness out of decisions and ensure a consistent message