Promote your program to a targeted group of prospective students using creative solutions that leverage our in-house expertise and resources, so you are not held back by your budget. Connect with us today, and we will develop a strategy to help you meet your goals.
Microsite and email campaign
Your first step is to begin working with Eric Mullen, associate dean of enrollment management and financial aid, to develop or update your recruitment microsite which includes a promotional video. You also will work with Eric to develop an email campaign for prospective students. Once you have an email campaign identified, Eric will connect you with us to refine your email messages.
Webpage and recruitment material
With your microsite and email campaign pieces in place, we will review and edit your department webpage to ensure that it serves as a recruitment tool while still providing current students with the resources they need. We will also review the print material that admissions recruiters and your department use when speaking with prospective students and their parents, updating it to reflect our recently retooled recruitment package.
Within that package, the college viewbook is now a customizable tool for admissions recruiters and academic department representatives to introduce prospective students to the GRCC experience. Using student testimonials, it highlights the opportunities and support services that will help incoming students earn a credential, begin a career or transfer to the college or university of their choice.
The viewbook comes standard with a list of transfer and career pathways, an application checklist, tuition rates, and scholarship and financial aid information. Once admissions learns of a prospective student's interest in one or several programs, department-specific information (via an insert) can be included before the package is sent out. Department representatives can further customize the viewbook by creating a secondary recruitment brochure that would be included as a complementary piece for your outreach conversations with prospective students.
To create your insert, we will follow the basic format outlined in the Viewbook Insert Form. Please answer the questions using existing material if it is available. We will take this rough draft and begin the editing process with you. Once your insert is created, email us to create your secondary recruitment brochure.
Community engagement and public relations
Next we can discuss strategies around those face-to-face opportunities your program currently has to connect with prospective students and their parents.
We created a public relations campaign to garner community involvement in Community Science Day, a free event involving interactive science and health-related activities for all ages. It was sponsored by the Biological Sciences, Physical Sciences, Exercise Science, Radiologic Technology, and Occupational Therapy Assistant programs. We collaborated to create an event guide, an event web page, a graphic for student and employee news blogs and social media posts, a press release, and an email outreach plan to local school groups.
The sky is the limit now that digital and social media advertising have joined traditional outlets.
We assisted the Workforce Development program with an advertising campaign which included digital ads across several platforms (smartphones, tablets and desktop), a postcard and radio spots. Working in tandem were our public relations efforts, which included a media alert, an event web page, and a graphic for student and employee news blogs and social media posts.
We look forward to discussing with you how careful and strategic spending across multiple media can support your campaign from intentional messages to targeted audiences with a clear "call-to-action," to casting a wider net with traditional outlets such as mailers, radio or television.