Director of Communications
Feb. 7, 2014 GRAND RAPIDS, Mich. — Marketing and communications representatives from the 28 community colleges in Michigan – including Grand Rapids Community College — announced a new statewide organization this week: the Michigan Community College Marketing and Communications Association.
The MCCMCA aims to bolster the marketing and public relations efforts of colleges individually while fostering efforts that promote community colleges in general. The new association is affiliated with the Michigan Community College Association, which provides legislative and government advocacy for community colleges statewide.
“This organization provides a fantastic networking opportunity to connect with my colleagues at community colleges across the state,” said GRCC Communications Director Leah Nixon. “Additionally, it gives us the unique advantage of working together to promote the benefits of a community college education.”
Previously, marketing representatives met occasionally as an ad hoc committee, but they only recently took steps to become a professional association. Through a series of discussions, the group selected an organizational structure in January and an initial slate of officers.
Officers are: President Eric Greene, director of public information and marketing at Kellogg Community College in Battle Creek; Vice President Janet Roberts, executive director of marketing and communications at Oakland Community College in Bloomfield Hills; and Secretary Gary Erwin, director of marketing and communications at Henry Ford Community College in Dearborn.
“We’ve taken an exciting step as professionals who are united in our passion to help the public understand the quality and worth of a community college education,” Greene said. “By uniting, we are in a strengthened position to connect the reality of the community college experience with anyone who wants or needs an enhanced skill or education.”
According to Mike Hansen, president of the Michigan Community College Association, an organization like the MCCMCA will provide tremendous value.
“It’s often said that community colleges are the best-kept secret in higher education, providing great value and high quality,” Hansen said. “Having an organization dedicated to delivering the good news about community colleges and the benefit they provide to students and employers in critical, emerging job sectors can only be beneficial.”
Grand Rapids Community College, established in 1914, offers opportunities for more than 30,000 students annually in degree courses, certification and training programs, workshops and personal enrichment classes. GRCC holds classes on the downtown Grand Rapids campus as well as several locations throughout Kent and Ottawa counties.