The judges will choose as the winning pitch, an idea that understands its market, provides detailed evidence of potential success, and has an experienced, motivated, and dedicated management.
- The judges will determine the winning pitch. The weights, different from what they might be in a business plan competition, include: Quality of the Idea and Overall Persuasiveness, and Quality of Speaking and Overall Conciseness. For more information, review the Idea Pitch Judging Criteria.
- In terms of Quality of the Idea: students are encouraged to compete on technology and quality, not price; they are encouraged to know the market, what types of individuals comprise it, and what can be predicted about potential changes; students are expected to show that the idea can create a sustainable competitive advantage.
- In terms of Persuasiveness of the Idea: the desired outcome is to persuaded the judges to go to the next step—to have a meeting, to help you network, to give you funding, etc.
- In terms of Quality of Speaking: students are encouraged to catch the judge’s attention quickly and demonstrate superb communication ability; students are expected to follow a problem-solution format and make the presentation simple and concrete.